Just in time for Halloween 16 Handles has just unveiled a new Squid Ink Black Matcha frozen yogurt flavor.
Inspired by the hit TV show 'Squid Game,' the new Squid Ink Black Matcha frozen yogurt is an unexpectedly sweet treat with a very spooky exterior. As the brand explains, "With the Squid Game franchise becoming such a phenomenon, and so much excitement around the new season and experience, we couldn’t help but have some fun. The traditional matcha flavor in our new jet-black color is as iconic as the show."
The jet-black frozen yogurt will officially launch on October 16th and fans will immediately discover that taking a bite will turn your tongue black, just like the frozen treat itself. To encourage this, 16 Handles is actually running a contest where customers can show off their black tongue pics on social media for a chance to win a $250 Visa Gift Card.
Squid Ink Frozen Yogurts
16 Handles Has a Spooky New Squid Ink Black Matcha Frozen Yogurt Flavor
Trend Themes
1. Seasonal-themed Flavors - Creating limited-edition flavors tied to popular TV shows or holidays can boost customer engagement and drive sales.
2. Interactive Contests - Encouraging user-generated content through themed contests on social media can enhance brand visibility and customer loyalty.
3. Unconventional Ingredients - Using unique ingredients like squid ink in unexpected applications taps into consumers' desire for novel and trendy food experiences.
Industry Implications
1. Frozen Desserts - The frozen dessert industry could capitalize on the increasing demand for innovative and Instagrammable products.
2. Food Retail - Food retailers will find opportunities in aligning products with current pop culture phenomena to attract new demographics.
3. Social Media Marketing - Leveraging interactive campaigns on social media platforms is essential for brands looking to engage with modern digital-savvy consumers.