The South Korean confectionery brand Daeyoung Foods is selling a line of gum that comes in a squeezable tube. When it comes to making gum more appealing to young consumers, brands usually opt for bright colors and fun graphics. This brand combines eye-catching designs with a unique packaging format to help its gum stand out from competitors.
The Tube Gum range from Daeyoung Foods consists of liquid chewing gum packaged in a squeezable tube. The flexible packaging is designed for easy consumption, meaning consumers simply have to squeeze the tube to enjoy the product. The gum is also adorned with colorful cartoon characters and playful patterns that allude to the three different flavor options: Grape, Soda and Energy Drink.
The unique branding for Tube Gum is likely to appeal to younger consumers looking for more tactile and interactive packaging.
Tube-Shaped Gum Packaging
This Korean Chewing Gum is Packaged in a Squeezable Tube
Trend Themes
1. Squeezable Packaging - Brands can explore the use of squeezable packaging to provide a unique and interactive experience for consumers.
2. Eye-catching Designs - Creating vibrant and playful designs can help gum brands attract the attention of young consumers.
3. Tactile and Interactive Packaging - Packaging that encourages touch and interaction can appeal to younger consumers seeking a more engaging experience.
Industry Implications
1. Confectionery - The confectionery industry can explore new packaging solutions, such as squeezable tubes, to differentiate their gum products and capture consumer interest.
2. Food and Beverage - Innovative packaging designs like squeezable tubes can be applied to other food and beverage products to create a unique selling proposition and enhance consumer engagement.
3. Graphic Design - Graphic designers can contribute to the success of gum brands by creating eye-catching and playful packaging designs that attract young consumers.