Sproutl, a UK-based gardening startup, is an online platform that provides gardening tips and tricks to new gardening enthusiasts.
The website's slogan reads "I will not kill my plants today," and boasts a distinctly youthful sensibility that attracts Millennials and Generation Z to its platform. Sproutl features a large plant encyclopedia and offers its users the necessary information pertaining to each plant. The extensive breakdown of each plant includes its required care and environmental preferences. The company also rates plants by their "effort level," which helps new gardeners choose appropriate plants based on their skill level.
As the number of new gardeners skyrocketed in the past year, Sproutl has added a marketplace of plants and gardening accessories available for purchase.
Beginner-Friendly Gardening Platforms
'Sproutl' Helps Millennial and Generation Z Gardeners
Trend Themes
1. Youthful Gardening - Gardening platforms are adapting to the interests of younger generations to drive engagement through relatable and fun branding.
2. Personalized Gardening Tips - Tailored gardening recommendations and gamification offer novice gardeners a more engaging and successful gardening experience.
3. Gardening Marketplaces - Gardening platforms are incorporating e-commerce features to tap into the growing demand for online shopping and home delivery.
Industry Implications
1. E-commerce - E-commerce companies can expand their offerings to incorporate gardening products and accessories to cater to the growing demand for online plant shopping.
2. Gardening - Companies in the gardening industry can create platforms that offer personalized gardening advice to make gardening more accessible for novice gardeners.
3. Marketing and Branding - Marketing and branding professionals can craft youth-focused campaigns for gardening platforms to make gardening relevant and fun for younger generations.