Sprint unlimited data is now offered with the iPhone in the United States and this television commercial tells us why it’s so important.
With so many online capabilities, the iPhone 5 can be a certified data-eater. Whether you’re uploading photos to Instagram, streaming music on Songza, or playing an online game with your friends (or doing all of these things), you’re using your fair share of data. With amped up data needs, the average iPhone 5 user could benefit from Sprint unlimited data according to this commercial.
The commercial itself seems to idealize the use of iPhones as devices that capture moments in time and overall make our lives better. The commercial features a snapshot sequence of a young boy running into his mother’s arms, which hammers home the nostalgic angle Sprint is going for.
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Trend Themes
1. Unlimited Data Consumption - The trend towards unlimited data plans presents opportunities for disruption in the telecom industry, such as redefining the pricing model or introducing new data usage monitoring and management tools.
2. Rise of Mobile Media Consumption - The increasing reliance on mobile devices for media consumption highlights opportunities for content creators to make mobile-friendly content that is optimized for streaming and sharing.
3. Emotional Advertising - The use of nostalgia and heart-tugging imagery in advertising can be a disruptive trend in the ad industry, with opportunities to redefine successful ad strategies and the way brands connect with their target audience.
Industry Implications
1. Telecom - The telecom industry can capitalize on the trend towards unlimited data plans by introducing new services or by redefining their existing pricing models.
2. Content Creation - The rise of mobile media consumption presents new opportunities for content creators to rethink how they create content that is optimized for mobile consumption and sharing.
3. Advertising - The use of emotional advertising can disrupt traditional ad strategies in the industry, presenting opportunities for brands and advertisers to connect with consumers in new and innovative ways.