Product placement has come to the home, courtesy of the latest Sprint Instinct ad campaign. Sprint is offering you $20 to shamelessly insert their new phone into your beloved memories. Then, upload to YouTube, and 'BAM', twenty dollars.
The clever campaign, titled 'Sell Out', can be found throughout Trend Hunter. The video notes, "Nothing is more precious than family moments, except maybe twenty bucks. This summer turn your loved ones into cash with blatant product placement. Sprint will pay you to shamelessly insert our phone into your family movie."
Here are some great examples (from Srpint) of how to sell out your family (I love this):
Puppies:
Kitties:
Shirtless Birthday:
Basketball:
Babies:
Wakeboarding:
Product Placement in the Home
Sprint Instinct Offers Cash to 'Sell Out' Your Family
Trend Themes
1. Product Placement in the Home - Disruptive Innovation Opportunity: Create new advertising strategies that incorporate product placement in personal and family moments.
2. Blatant Product Placement - Disruptive Innovation Opportunity: Develop innovative ways to seamlessly integrate products into videos and other media content.
3. Monetizing Family Memories - Disruptive Innovation Opportunity: Explore new ways to monetize personal memories and experiences through brand partnerships and advertising.
Industry Implications
1. Advertising - Disruptive Innovation Opportunity: Transform traditional advertising methods and explore creative ways to engage consumers.
2. Entertainment - Disruptive Innovation Opportunity: Integrate product placements into entertainment content to enhance brand visibility and revenue streams.
3. Technology - Disruptive Innovation Opportunity: Leverage technology platforms and social media to facilitate personalized and targeted product placement experiences.