The Soreen Spring Mini Loaves are being brought back by the brand just in time for Easter, but with a decidedly different recipe for consumers to appreciate. The product now features a vegan-friendly recipe that also contains 50% less sugar and 64% less fat when compared to other Easter cake bars on the market. This makes the Easter treats more of a health-focused option for consumers to enjoy on their own or as a gift.
Managing Director Mark Simester spoke on the new Soreen Spring Mini Loaves saying, "We have been working hard to launch a full vegan range, ensuring to retain that squidgy texture and treat-like taste that Soreen is notorious for. The results from our taste panel sessions have been a huge success and we’re pleased to be able to offer an even wider range of vegan products this year, including our firm family favourite Chocolate & Orange Spring Mini Loaves."
Vegan-Friendly Springtime Malt Loaves
Soreen Spring Mini Loaves are Arriving for Spring
Trend Themes
1. Vegan Easter Treats - Brands in the food industry could innovate vegan-friendly and healthier Easter treats options for health-conscious consumers.
2. Reduced Sugar Desserts - The trend of reducing sugar content in desserts offers opportunities in the baking and confectionery industries, appealing to consumers who seek healthier alternatives.
3. Vegan Confectionery - Easter treats and other confectionery products formulated with vegan ingredients offer opportunities for companies in the food and beverage industry to tap into the growing demand for vegan products.
Industry Implications
1. Food and Beverage - The food and beverage industry could take advantage of the increasing demand for vegan and healthier snacks by innovating new product offerings.
2. Baking - The baking industry can develop healthier vegan desserts alternatives using alternative sweeteners, like xylitol and stevia.
3. Confectionery - The confectionary industry can innovate vegan-friendly products targeting the health-conscious consumers who seek healthier snacking options.