These new Spotify playlists feature professional, popular and up-and-coming musicians playing amateur radio jockey.
The Spotify playlists contain curated tracks chosen by artists and bands such as Jungle, Big Narstie and Steve Jones of the Sex Pistols. Not only will the musicians choose songs for the Spotify playlists, but the musical tracks will also be interspersed with recordings of the featured artist discussing their choices and talking to the audience. The project is called Spotify In Residence. It was perhaps conceived to compete with Apple Beats 1, a popular live radio show on which artists like Drake, Grimes and St. Vincent have taken turns DJing.
The streaming wars are in full force: as streaming speed, availability and even price point increasingly cease to differentiate services, platform providers seek out bonus options to make them stand out from the competition. These Spotify playlists are a perfect example.
Band-Curated Radio Streams
These Spotify Playlists are Created and Narrated by Musicians
Trend Themes
1. Musician-curated Playlists - The trend of professional musicians curating personalized playlists for fans using platforms like Spotify creates an opportunity for a more customized music streaming experience.
2. Interactive Audio Experiences - By combining curated music with personal commentary and stories, Spotify In Residence and similar projects create a new type of immersive audio experience to engage with listeners
3. Increasing Competition Among Audio Streaming Services - As various streaming services add new features to differentiate themselves from their competitors, the competition for market share in the streaming industry is becoming increasingly fierce.
Industry Implications
1. Audio Streaming Platforms - Companies such as Spotify, Apple, and Pandora have an opportunity to stand out in a saturated market by offering exclusive content and unique listening experiences to their customers.
2. Music Industry - More musicians now can now engage with their fanbase by curating playlists, promoting their music and sharing their personal stories through Spotify In Residence and similar projects.
3. Marketing and Advertising Industry - With Spotify's extensive user data, advertisers can use these artist-curated playlists to more precisely target their desired audience.