Franchise is a youth-oriented sports magazine that offers Millennials sports-focused content seen through a more artistic, aesthetically pleasing lens.
The magazine was created by Justin Montag, Apple Music's electronic music editor and stands on the intersection of sports and art. This biannual publication features quirky interviews with sports players and designers, and is filled with captivating illustrations in addition to special spotlights on design and music collectives. Montag's main intention behind Franchise was to offer a fresh take on sports journalism that can be enjoyed by athletes, fans and designers alike. While the market for this magazine is niche, its proving to be popular among Millennial consumers, who value carefully curated and more personalized content.
Design-Focused Sports Magazines
Franchise is an Artistic Sports Magazine for Millennials
Trend Themes
1. Artistic Sports Magazines - Creating sports magazines that offer a more artistic and aesthetically pleasing approach can attract a younger demographic and stand out in a crowded market.
2. Quirky Interviews with Sports Players and Designers - Including unique and engaging interviews with sports players and designers adds a new and captivating element to sports journalism that can appeal to a wide audience.
3. Spotlights on Design and Music Collectives - Featuring special spotlights on design and music collectives within sports magazines allows for cross-collaboration and creative partnerships between different industries.
Industry Implications
1. Sports Journalism - Incorporating artistic elements and unique interviews can disrupt traditional sports journalism and attract a younger readership.
2. Design and Illustration - Collaborating with sports magazines and providing captivating illustrations creates opportunities for illustrators and designers to showcase their talent within the sports industry.
3. Music and Entertainment - Partnering with sports magazines and showcasing music collectives promotes cross-promotion and collaboration between the sports and music industries.