KOHL'S and the sports apparel retailer, Fanatics, have agreed to a long-term deal, allowing KOHL'S to sell licensed fan clothing across major sports leagues including the NFL, NBA, and MLB. This deal will fully take effect this fall, where KOHL'S will be able to choose what items it would like to sell on its website, including major brands like Nike, Under Armor and Adidas.
This deal helps KOHL'S solidify itself as a major distributor of sports apparel, as selling the clothing online gives KOHL'S a wider distribution reach. With this agreement, Fanatics will have an even larger market share of sports clothing. This is because Fanatics also runs some of the major sports leagues apparel websites like NFLShop.com, NBAStore.com and MLBShop.com.KOHL'S deal with the sports apparel retailer should bring KOHL'S distribution reach to a new level.
Retail Chain Sports Partnerships
KOHL's Has Signed a Deal with a Sports Apparel Retailer
Trend Themes
1. Online Sports Apparel Sales - As KOHL'S plans to sell licensed fan clothing online, this trend could see other major retailers aim to boost their online sporting apparel sales.
2. Increased Partnership Deals - Following KOHL'S partnership with sports apparel retailer Fanatics, other major US clothing retailers could look to increase their similar partnership deals.
3. Major Brand Distribution - With major sports apparel brands like Nike, Under Armor, and Adidas being made available to KOHL'S, other retailers may seek similar deals to gain access to these brands.
Industry Implications
1. Retail - Major clothing retailers like KOHL'S may sign similar deals with sports apparel retailers to open new markets and help to maintain their retail relevance in the digital age.
2. Apparel - Sports apparel retailers may see large revenue increases by partnering with major clothing retailers like KOHL'S to increase their distribution reach.
3. Sports Leagues - Sports leagues who partner with major sporting apparel retailers like Fanatics, which may see increased sales opportunities for their licensed sports apparel collections.