The Chia Charge sports bars are snacks designed for consumers to eat while running, as an added boost of fuel. The bars are small and compact in shape making them perfect to eat in a few small bites. The added chia seeds ensure the bar's contents are digested quickly through the body to provide energy while moving.
The bars are designed for cyclists, runners and hikers seeking a food supplement that keeps up with their high energy activities. The snack is small and round in size so that it can fit easily into pockets and be eaten while moving. The bars contain similar properties to energy gels, but in a tastier and solid form. The bars contain Chia Charge flapjacks mixed with oats, butter, brown sugar, rice and berries to provide the maximum amount of fuel while on-the-go.
Compact Chia Sport Bars
The Chia Charge Food Bar Can be Consumed While Running
Trend Themes
1. On-the-go Sports Nutrition - The trend towards compact and portable sports nutrition for active consumers creates opportunities for the development of easily consumable and nutritious products.
2. Innovative Energy Supplements - There is a trend towards creating energy-boosting supplements with unique ingredients such as chia seeds, providing an opportunity for companies to develop creative energy products using alternative and natural ingredients.
3. Functional Snacks - The trend towards functional snacks that serve as both a treat and a source of energy presents an opportunity for companies to develop nutritious snacks that appeal to health-conscious and active consumers.
Industry Implications
1. Sports Nutrition - Companies can tap into the growing demand for sports nutrition products and develop innovative, portable, and easy-to-use products.
2. Health and Wellness - Products that offer functional benefits and cater to the health and wellness segment provide an opportunity for companies to tap into a growing market of consumers seeking healthy food options.
3. Outdoor Recreation - As more consumers engage in outdoor and active recreation, there is an opportunity for companies to provide convenient and portable nutrition options that cater to this market's specific needs.