To celebrate Halloween, Urban South – HTX recently joined forces with Kings Brewing Co., Tripping Animals Brewing Co., and Weathered Souls Brewing Co. to release a limited-edition new 'Spooky Spilled Sixer.' As its name suggests, the Halloween-inspired mixed pack contains six exclusive beers that were brewed with Halloween candy ingredients.
The Spooky Spilled Sixer are part of Urban South’s popular Spilled Series and features Spilled with Kings Brewing: Blueberry, Blackberry, Marionberry and Wild Berry Skittles, Spilled with Tripping Animals: Pineapple, White Chocolate and Nerds, and Spilled with Weathered Souls: Strawberry, Raspberry and Starburst.
"We love to bring a sense of nostalgia to our beers and with this six-pack, we wanted to bring our fans back to all of those fun times trick or treating as kids," said Dave Ohmer, General Manager at Urban South – HTX.
The Spooky Spilled Sixer is available for purchase at Urban South’s Houston taproom or can be purchased online for in-person pickup.
Halloween-Inspired Mixed Packs
Urban South – HTX and Kings Brewing Co. Debut Spooky Spilled Sixer
Trend Themes
1. Halloween-themed Beers - Breweries can innovate by creating limited-edition beers with Halloween candy ingredients.
2. Collaborative Mixed Packs - Craft breweries can collaborate to create unique and exclusive mixed packs for special occasions, such as Halloween.
3. Nostalgic Branding - Beer companies can tap into customers' sense of nostalgia by incorporating childhood themes and experiences into their packaging and marketing.
Industry Implications
1. Craft Brewing - Craft breweries can capitalize on seasonal events, like Halloween, by offering limited-edition beers that incorporate unique and unexpected ingredients, like candy.
2. E-commerce - Companies can allow customers to purchase limited-edition products online, allowing for easy and convenient in-person pickup at a physical location.
3. Event Planning - Event planners can partner with craft breweries to create unique and memorable experiences for their clients, such as themed beer tastings or customized mixed packs.