Those who look to the star's for answers to life's problems may be drawn to Spongellé's Zodiac Body Buffer Collection -- a grouping of tailored beauty products that are designed to cater toward each sign of the zodiac.
Zodiac-themed cosmetics have been popular within the beauty industry, offering consumers more personal methods of flaunting their signs. This particular iteration has broken each sign into its respected element, creating a series of shower scrubs for Earth, Fire, Air and Water signs. Each of the celestial tailor-made boxes contain a fragrance that embodies each element, offering a unique and subtle way for consumer's to live their lives according to the zodiac.
The fragrances include Spice Neroli, Water Lotus Bloom, Lavender and Sea Salt and Air Fresh Tuberose.
Zodiac-Themed Shower Scrubs
Spongellé's Zodiac Body Buffers Offers Scents for the 4 Elements
Trend Themes
1. Zodiac-themed Beauty Products - The popularity of tailored zodiac-themed products offers an opportunity for beauty companies to further customize their offerings.
2. Element-based Fragrances - Fragmenting fragrances based on elements offers an opportunity for fragrance companies to appeal to users who identify with certain elements.
3. Personalized Self-care Routines - Using zodiac signs as a basis for product development offers an opportunity for the self-care industry to further personalize and individualize routines.
Industry Implications
1. Beauty - The zodiac-themed beauty trend presents an opportunity for companies to create personalized products based on zodiac signs.
2. Fragrance - Developing fragrances based on elements can help fragrance companies target consumers who identify with certain elements.
3. Self-care - Using zodiac signs as a basis for product development presents opportunities for the self-care industry to tailor and customize routines for consumers.