With the launch of the new 'The SpongeBob Movie: Sponge on the Run,' Kellogg's has debuted new SpongeBob Kellogg’s Rice Krispies Treats.
News of the new SpongeBob Kellogg’s Rice Krispies Treats, as well as SpongeBob Squarepants Cereal, started circulating last month. The limited-edition marshmallow treats consist of bright yellow Rice Krispies cereal pieces stuck together with gooey melted marshmallows. Each Rice Krispies Treat is individually packaged with a plastic wrapper branded with the face of the lovable cartoon sea sponge. So far, the new SpongeBob Kellogg’s Rice Krispies Treats have been spotted at Walmart in packs of 16.
As for the new SpongeBob Squarepants Cereal, this treat consists of sweet cereal pieces mixed with mini marshmallows in the shape of SpongeBob, Patrick, and pineapples.
Cartoon-Shaped Marshmallow Treats
SpongeBob Kellogg’s Rice Krispies Treats are an Adorable Snack
Trend Themes
1. Character-shaped Snacks - There is an opportunity for food companies to capitalize on the popularity of beloved cartoon characters by creating limited-edition character-shaped snacks.
2. Licensed Cereal and Snacks - Partnering with popular franchises to create licensed cereal and snacks can be a lucrative opportunity for food companies.
3. Individually Packaged Treats - The trend of individually packaged treats can be leveraged to create convenient and easy snacks for on-the-go consumers.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can explore creating limited-edition character-shaped snacks or partnering with popular franchises to create licensed foods for fans.
2. Entertainment - Entertainment companies can explore licensing agreements with food and beverage companies to offer branded treats that align with popular franchises.
3. Packaging and Printing - Packaging and printing companies can offer customized packaging solutions for individually packaged treats to meet the demand for convenience among consumers.