Traditional stereotypes of gamers are becoming extinct with modern gaming enthusiasts taking pride in expressing their passion through their fashion choices — something which the SUBSURF Vans cater to in the form of splashy slip-on kicks, inspired by the popular mobile game Subway Surfers.
These eye-catching Vans eschew traditional tenets of visual symmetry and color composition, with each shoe in the pair paying tribute to a different character from Subway Surfers. The left shoe features a graphic of pack leader Jake, with the surrounding artwork paying tribute to his love of bold skate tricks and even bolder street art. Meanwhile, the right shoe is adorned with the charismatic female character Trick who is depicted doing the thing she does best - ripping up the dance floor with her fiery break-dance moves.
The slip-on design is a subtle nod to the carefree attitude of the modern mobile gamer. Splashy and soulful, the $99 SUBSURF Vans are a fantastic example of how sneaker fashion, skate style, and gaming culture interact and feed into one another.
Splashy Slip-On Kicks
These Vibrant Sneakers are Inspired By the 'Subway Surfers' Mobile Game
Trend Themes
1. Expressive Gamer Fashion - The rise of expressive fashion choices among gamers creates opportunities for designing clothing and accessories that cater to their gaming passions.
2. Non-traditional Visual Designs - Breaking away from traditional symmetry and color composition in designs allows for more unique and eye-catching products that appeal to a modern audience.
3. Crossover Collaborations - Collaborations between popular games and fashion brands provide opportunities to create limited edition products that appeal to both gaming enthusiasts and fashion-forward consumers.
Industry Implications
1. Fashion - The fashion industry can tap into the expressive gamer fashion trend by creating collections that incorporate gaming themes and references.
2. Footwear - Footwear brands can explore the non-traditional visual design trend by creating sneakers that feature bold and asymmetrical graphics inspired by popular games.
3. Gaming - The gaming industry can benefit from crossover collaborations by partnering with fashion brands to create exclusive in-game items and real-life merchandise.