SPKTRM is a standout new beauty brand that's eco-friendly, inclusive and uncompromising when it comes to authenticity, as the start-up recognizes itself as "the first beauty brand to ban model retouching entirely." Along with this, SPKTRM has pledged to include models of all shapes, ages and skin types in its advertisements, as well as ban the word "anti-aging."
The first product to be launched by SPKTRM is YOU+, which takes the form of a sheer foundation with an expansive 50-shade range. The product is paraben-free, cruelty-free, PETA-certified and a portion of the proceeds will help to support the LGBTQ community and women in need.
While many beauty brands are just now starting to adopt some of the practices that are foundational for SPKTRM, the new brand sees itself as an "alternative to conventional beauty."
Divergent Beauty Brands
SPKTRM, the Inclusive Beauty Brand, Has Pledged to Ban Model Retouching
Trend Themes
1. Eco-friendly Beauty - There's an opportunity for disruptive innovation in the beauty industry by creating more eco-friendly products like SPKTRM's paraben-free and cruelty-free foundation.
2. Inclusive Advertising - The trend of inclusive advertising presents an opportunity for disruptive innovation in the beauty industry, as demonstrated by SPKTRM's commitment to featuring models of all shapes, ages, and skin types.
3. Authenticity and Body Positivity - Authenticity and body positivity are trends that can be capitalized on in the beauty industry by brands like SPKTRM that ban model retouching and use inclusive language.
Industry Implications
1. Beauty - The beauty industry can benefit from disruptive innovation opportunities by adopting eco-friendly practices, inclusive advertising, and a focus on authenticity and body positivity like SPKTRM.
2. Fashion - The fashion industry can learn from SPKTRM's commitment to inclusivity and body positivity in their advertising, and leverage these trends to create more inclusive and empowering campaigns.
3. Philanthropy - Philanthropic industries can explore opportunities to collaborate with beauty brands like SPKTRM, which donates a portion of its proceeds to support the LGBTQ community and women in need.