Coca-Cola works in collaboration with Spirit Jersey on a collection of merchandise wearables that spotlights the intergalactic themes of the soda label. It is set to release today and features silhouettes such as crewneck sweaters, sweatpants, and tops - all of which are made using progressive manufacturing techniques.
The drive behind the collection is to simply look for new ways to connect to one another in the universe. To capture that concept, it translates through designs such as multi-dimensional prints, ombre tie-dye patterning, and starfield embellishments across the wearables. Notably, the Crew Neck Spirit Jersey has 'mission patches' designed with inspiration from the look of a spacesuit detailing items such as the cropped Spirit Jersey sleeve.
Cosmic-Graphic Collaborative Streetwear
Spirit Jersey and Coca-Cola Join Forces on a Collection
Trend Themes
1. Intergalactic-themed Streetwear - Brands can collaborate to create streetwear that showcases unique themes and designs inspired by popular culture, such as space and sci-fi.
2. Progressive Manufacturing in Apparel - Innovative manufacturing techniques can increase production efficiency and allow for more unique and intricate designs in apparel.
3. Creative Print Techniques - Printing methods such as ombre tie-dye and multi-dimensional prints can add a unique touch to clothing and make it stand out from the competition.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore collaborations with popular brands to create unique collections that appeal to specific audiences.
2. Beverage Industry - Beverage brands can explore collaborations with fashion companies beyond traditional promotional merchandise to create engaging and trendsetting collections.
3. Manufacturing Industry - Manufacturing companies in the clothing industry can explore implementing progressive techniques to increase production efficiency while maintaining unique designs.