Always an innovator when it comes to the fried chicken category, KFC has just begun testing two new chicken sandwiches: the Ultimate BBQ KFC Chicken Sandwich and the Spicy Slaw Chicken Sandwich.
On February 14, 2023, KFC announced that it was testing two new variations on its popular chicken sandwich in the Tampa, Florida market. The Ultimate BBQ KFC Chicken Sandwich features a crispy chicken fillet topped with KFC’s Honey BBQ sauce, crispy fried onions, hickory-smoked bacon, melted cheese, and pickle slices, all serves on a toasted brioche bun. On the other hand, the new Spicy Slaw Chicken Sandwich features a crispy chicken filet topped with the brand's signature coleslaw, spicy mayo, and pickles slices on the same toasted brioche bun.
Coleslaw-Topped Chicken Sandwiches
KFC is Testing Out a New Spicy Slaw Chicken Sandwich
Trend Themes
1. New Chicken Sandwich Variations - Creating new and innovative variations of popular fast food items can attract new customers and increase sales.
2. Innovative Sandwich Toppings - Experimenting with unique and unexpected toppings on traditional sandwiches can create buzz and excitement around a brand's menu offerings.
3. Regional Menu Testing - Conducting regional menu testing allows brands to gather valuable customer feedback and make informed decisions about nationwide menu additions and improvements.
Industry Implications
1. Fast Food - Fast food chains can leverage new and unique menu items to keep up with changing consumer preferences and stand out in a crowded market.
2. Food and Beverage - By incorporating unexpected, flavorful toppings on classic menu items, food and beverage brands can captivate consumers' attention and create a sense of excitement around their products.
3. Market Research - Offering a regional menu allows businesses to test out customer preferences before investing heavily in nationwide marketing and distribution.