Wawa is one of America's most beloved sandwich shops and now the chain is expanding its menu to include new Spicy Turkey and Spicy Italian Hoagies.
Despite being a gas station chain, Wawa has a devoted fan base and has even been dubbed America's favorite sandwich shop. To give consumers more of what they want, the chain has put a spicy twist on its classic Turkey and Italian hoagies. The new Spicy Turkey Hoagie combines slices of oven-roasted turkey, with provolone cheese, cherry pepper relish, lettuce, tomatoes, and garlic aioli on a classic roll. The Spicy Italian Hoagie features the same toppings, but swaps the turkey for thin-sliced salami and ham, which is served on a classic sub roll.
Spicy Deli Meat Sandwiches
Wawa Has Added Spicy Turkey and Spicy Italian Hoagies to Its Menu
Trend Themes
1. Spicy Sandwiches - The addition of spicy options to traditional sandwiches is a trend that businesses can capitalize on by offering unique flavor combinations.
2. Menu Expansion - Expanding menus to include new and unique options can attract new customers and keep loyal customers interested in what a business has to offer.
3. Loyalty Programs - Offering rewards and incentives to loyal customers is a trend that can encourage repeat business and positive word of mouth.
Industry Implications
1. Fast Food - Fast food chains can innovate their menus by offering unique and spicy sandwich options.
2. Convenience Stores - Convenience stores can attract new customers by offering more unique and flavorful food options, similar to how Wawa has expanded their menu.
3. Technological Advances in Ordering - Through the use of advanced technology, businesses can offer personalized menus and promotions to loyal customers, enhancing their experience.