The Jollibee Spicy Chickenjoy is being launched by the brand in the US market to provide patrons with an ultra-spicy option to try out when seeking a way to enjoy a new kind of fried chicken experience.
The menu item comes with bone-in chicken that has been hand-breaded in the brand's signature savory batter alongside a specialty spice profile. This is reported to offer an initial punch of heat alongside a slow burn that will continue during the eating experience to tempt the person further to enjoy more.
The Jollibee Spicy Chickenjoy is priced starting at $5.49 and is available now for purchase at all locations in the US in a number of options to choose from. This includes two or three-piece meals, six-piece buckets, family meals and 10 piece buckets.
Deeply Spicy Fried Chicken
Jollibee Spicy Chickenjoy Offers an Initial Punch and a Slow Burn
Trend Themes
1. Ultra-spicy Food Trends - Restaurants and food companies can capitalize on the growing demand for ultra-spicy food options by introducing new and unique items on their menus
2. Limited-time Spicy Menu Items - Providing limited-time spicy menu items can create buzz and excitement among customers and influence them to try out new items and offerings
3. Specialty Spice Profiles - Innovating new specialty spice profiles can give an edge to businesses by enhancing the unique taste and experience of their food offerings
Industry Implications
1. Food and Beverage - Restaurants and food companies can innovate and differentiate themselves in the competitive market by offering unique and spicy food options to cater to evolving customer tastes and preferences
2. Fast Food - Fast food chains can introduce limited-time spicy menu items to increase brand visibility and attract new customers driven by the excitement and buzz of the offering
3. Imported Food Chains - Imported food chains can capitalize on the trend of bringing unique spicy food options from countries across the globe to the US market, providing a unique selling point and driving sales