Naked Sundays' SPF50 Glow Balms are multitasking sticks that are coming to market as a world-first SPF color innovation. These skin-caring sun protection and sheer makeup sticks offer many benefits in one small package, and they can be used in many different ways based on consumer preference.
These 100% mineral sticks are vegan and fragrance-free, and unlike many sun care products, these ones were specifically made to be applied to the eyelids. These vitamin and antioxidant-packed Glow Balms are available in several shades that are infused with superfoods like cacao seed extract and polyphenols to help with the prevention of free radical damage.
These multitasking sticks can be swiped across the face, used over foundation or under eyeshadow, and layered with other sun care or used as a standalone SPF product.
SPF Balm Sticks
Naked Sundays' SPF50 Glow Balms are Protective Sheer Makeup Sticks
Trend Themes
1. Multitasking Sticks - The rise of multitasking sticks creates opportunities for innovative products that combine different functionalities in one convenient package.
2. SPF Color Innovation - The introduction of SPF color innovation opens doors for cosmetic brands to develop makeup products with built-in sun protection.
3. Superfood Infused Products - The popularity of superfood-infused products presents possibilities for creating skincare and makeup items that integrate beneficial ingredients for enhanced functionality.
Industry Implications
1. Cosmetics - Cosmetic companies can explore the disruptive innovation opportunity of incorporating SPF protection into their makeup line to cater to consumers' desire for convenience and sun care.
2. Skincare - Skincare brands can capitalize on the rise of multitasking sticks by developing products that offer both sun protection and skincare benefits in a single application.
3. Sun Care - The sun care industry can leverage the demand for SPF color innovation by creating sun care products that provide not only protection but also aesthetic enhancements through color options.