Supergoop!'s sun protection portfolio includes products like the invisible Unseen Sunscreen and the skin-perfecting, both of which work as SPF primers that can be worn under makeup. Now, Supergoop! is adding to its innovative product range with an all-new primer called Glowscreen that boasts brightening benefits.
The new primer offers not only sun protection but also some makeup and skincare features. The sheer liquid is touted as a "makeup-gripping canvas" and is said to add instant pearlescence to the face. Packed with hydrating and skin-nourishing ingredients like hyaluronic acid, Vitamin B5, sea lavender and cocoa peptides, Glowscreen is designed to make skin dewy and luminous from within.
While Unseen Sunscreen or Mattescreen offer natural, matte finishes, Glowscreen will appeal to those who are looking for a healthy glow.
Illuminating SPF Primers
Supergoop!'s Glowscreen is Protective and Skin-Perfecting
Trend Themes
1. SPF Primers - Supergoop! introduces Glowscreen, a primer with sun protection and brightening benefits, tapping into the growing demand for multifunctional SPF products.
2. Makeup-perfecting Primers - Supergoop! expands its range of SPF primers with Glowscreen, which not only provides sun protection but also offers makeup-gripping and skin-nourishing properties, catering to the trend of skincare-makeup hybrid products.
3. Dewy Skin Trend - The launch of Glowscreen by Supergoop! capitalizes on the trend for dewy and luminous skin, featuring hydrating ingredients and an instant pearlescent effect to achieve a healthy glow.
Industry Implications
1. Skincare - The skincare industry can leverage the demand for SPF primers with added skincare benefits, by developing and marketing innovative products that combine sun protection, makeup-gripping properties, and skin-nourishing ingredients.
2. Beauty - The beauty industry has an opportunity to tap into the rising trend of skincare-makeup hybrid products by creating and promoting SPF primers that offer sun protection, makeup-enhancing features, and brightening properties like Glowscreen by Supergoop!.
3. Cosmetics - Cosmetic companies can explore the growing dewy skin trend by launching primers that provide an instant pearlescent effect, hydrating properties, and luminosity to achieve a radiant and healthy-looking complexion.