Technical Street-Informed Footwear
Salmon Launches Brand New Tonal Speedverse PRG Sneakers
Salomon is breaching boundaries in the world of technical fashion, blending together versatilities of technical footwear with streetwear themes -- the latest to join its roster is the Speedverse PRG sneaker model. It is now launching in new colorway options with notable details such as the traditional Quicklace lacing system over the forefoot that enables a single pull tightening process. It also has 3D open mesh that makes up the upper for a breathable touch and the Mud Contragrip incorporated for maximum grip. Additional details of the shoe include the OrthoLite die-cut sock lining to ensure comfort along with the EVA foam injected midsole to add the same support. Tonally it is detailed with Major Brown along with black and grey to balance it all out.
Trend Themes
1. Technical Streetwear Fusion - Opportunity for designers to create trendy intersectional designs that merge technical and street fashion.
2. Quicklace Innovation - Potential for new lace technology to be developed that enables easy tightening and loosening with a single pull.
3. Breathable 3D Mesh Design - Possibility to develop innovative 3D mesh materials that create breathable and comfortable footwear that remains durable.
Industry Implications
1. Footwear Manufacturing - Opportunity for footwear manufacturing companies to create unique products that appeal to a wider customer base.
2. Athletic Apparel - Opportunity for athletic apparel brands to incorporate technical streetwear design elements into their clothing lines.
3. Outdoor Adventure Gear - Opportunity for outdoor adventure gear companies to integrate technical and breathable materials into their product lines for improved customer experience.