Speed bumps are becoming an increasingly attractive option to advertise products and services by catching the customer at a moment when he has to slow down his speed and pay attention.
The latest is a McDonald’s outdoor campaign by DDB New Zealand that promotes the new McDonald’s Shaker Fries (the ones that come in a bag and you shake them with the spices before you eat them) just as the customer’s car gets a bit of a shake at the speed bump.
The creative team for this campaign includes Toby Talbot, Paul Hankinson and Pete Thompson.
Speed Bumps to Promote Fries
Creative McDonald's Shakevertising Campaign
Trend Themes
1. Speed-bump Advertising - Advertising products and services using speed bumps as a moment to catch customer attention.
2. Creative Outdoor Campaigns - Creating innovative and attention-grabbing outdoor campaigns to market products and services.
3. Interactive Advertising - Using interactive advertising techniques such as shaking the product along with speed bumps to engage and entice customers.
Industry Implications
1. Fast Food Chains - Fast-food chains can adopt creative outdoor campaigns featuring interactive advertising techniques to lure customers and promote new products.
2. Advertising - The advertising industry can innovate and create disruptive marketing campaigns by exploring new mediums and forms of interactive advertising.
3. Automobile - The automobile industry can explore opportunities to partner and promote products and services in conjunction with interactive advertising techniques in outdoor campaigns.