A limited-edition design of Snap's Spectacles 3 was created with Gucci that's covered in logos. Unfortunately for collectors, the Spectacles x Gucci style was expressly created for the Art Basel festival. Even so, Snapchat users have a chance to experience a virtual version of the Gucci-branded Snapchat accessory using a special filter on the app.
To promote the collaborative Spectacles 3 and the limited-edition design created by director Harmony Korine, Snap also released an artful film, also by Korine. 'Duck Duck' recently premiered at Art Basel in Miami Beach, featuring a highly saturated color palette and strange scenes. As the film was shot using Snap's Spectacles 3, the film feels highly immersive and like a true first-person account.
Logo-Embellished AR Glasses
Snap Created Limited Edition Gucci-Branded Spectacles 3
Trend Themes
1. AR Glasses with Logos - Opportunity for brands to create limited-edition AR glasses with logo embellishments for exclusive collaborations.
2. Virtual Branded Accessories - Potential for virtual versions of branded accessories to enhance user experience in augmented reality platforms.
3. Immersive Filmmaking with AR Glasses - Disruptive innovation opportunity to leverage AR glasses for immersive filmmaking and first-person storytelling.
Industry Implications
1. Augmented Reality - Augmented reality industry can explore collaborations with fashion and lifestyle brands for branded AR glasses.
2. Social Media - Social media platforms can introduce special filters and virtual accessories to enhance user engagement and promote collaborations with luxury brands.
3. Entertainment - The entertainment industry can leverage AR glasses to create immersive and unique film experiences for viewers.