The Dominos Final Fantasy XIV Chocobo Chow Specialty Pizza is a creation from the brand in Australia that celebrates the release of Final Fantasy XIV Online. The pizza has been topped with capsicum mushrooms, onions, spring onions, pineapple and chicken.
Aside from the aforementioned pizza, the brand has also created a campaign to temporarily rename a number of the existing options on the menu with a Final Fantasy twist. This includes Moogle's Meatlovers for BBQ Meatlovers, Heavensward Hawaiian for Hawaiian, Curious Cactus for Vegetarian and Stormblood Supreme for the Supreme.
The Dominos Final Fantasy XIV Chocobo Chow Specialty Pizza can be ordered as part of the Final Fantasy XIV Pizza and Gaming Bundle that will provide a copy of the game for free for PC or PlayStation 4.
RPG-Inspired Pizzas
The Dominos Final Fantasy XIV Chocobo Chow Specialty Pizza is Celebratory
Trend Themes
1. Gaming-themed Foods - Brands can tap into the buzz around popular video games to create limited-edition food items, generating excitement among both gamers and foodies alike.
2. Temporary Menu Renaming - Companies can entice customers with limited-time menu items and clever menu renaming, creating a sense of exclusivity and urgency to try items before they disappear.
3. Bundle Promotions - Brands can increase sales and customer satisfaction by offering bundle promotions, such as pairing a food item with a related product, like a video game.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage the popularity of video games and pop culture references to create limited-time menu items and tap into a new audience.
2. Video Game Companies - Video game companies can collaborate with food brands to create gaming-themed promotions and generate buzz around their releases.
3. Promotional Marketing Agencies - Promotional marketing agencies can help food and gaming brands create unique, limited-time promotions that tap into the latest trends and create excitement among consumers.