To mark its 50th anniversary, Cadbury created a special plate with a commemorative design that ties in with its Golden Goobilee celebrations. The plate was created in collaboration with UK China manufacturers Duchess China and the limited-edition design will be sold on Depop. All of the plates will be sequentially priced from £1 up to £50 and all of the proceeds from the sale of the commemorative plates will go towards supporting The Trussell Trust.
To support the launch of these special plates, Cadbury teamed up with Carat, LadBible and Twitter for takeover experiences, video content and editorial coverage. There's also an accompanying ad that shows the limited-edition Cadbury plates literally being dropped to announce their arrival.
Commemorative Confectionery Plates
Cadbury Created a Special Plate Design Inspired by Royalty
Trend Themes
1. Commemorative Tableware - The use of commemorative designs on plates and other tableware for special events and milestones presents an opportunity for companies to create limited-edition collections and generate buzz around their brand.
2. Sequential Pricing - The use of sequentially priced limited-edition items like the Cadbury plates creates excitement around the purchase experience and presents an opportunity for companies to capitalize on the demand for collectible items.
3. Charity Tie-ins - Aligning limited-edition items with a charitable cause presents an opportunity for companies to generate positive brand associations and increase sales while giving back to their community or a cause they support.
Industry Implications
1. Tableware Manufacturing - Manufacturers of tableware could explore the use of special designs and limited-edition collections to generate buzz around their products and engage consumers in unique buying experiences.
2. Consumer Goods - Companies in the consumer goods industry could explore the use of sequentially priced limited-edition items and charity tie-ins to drive sales and create positive brand associations among consumers.
3. Marketing and Advertising - Marketing and advertising agencies could work with companies to create takeover experiences, video content, and editorial coverage around limited-edition products and generate buzz around their brand.