Special K recently expanded its portfolio with the introduction of the new Special K Brown Sugar Cinnamon cereal. The new offering provides 100% of the daily value of 10 key vitamins and minerals. In a first for the company, the cereal provides essential nutrients like Zinc, Vitamin B6, Vitamin B12, Vitamin E, Iron, and more without compromising the delicious flavor consumers love - so they can enjoy breakfast without compromising their health. Moreover, as its name suggests, the delicious cereal boasts notes of warm cinnamon and mouthwatering brown sugar.
"At breakfast, we often face the decision of something delicious we want to eat versus something healthy we feel we should eat. That’s a compromise and it takes the enjoyment out of breakfast. That’s why we are thrilled to unveil Special K Brown Sugar Cinnamon with 100% daily value of 10 vitamins and minerals, our first cereal with this level of nutrition packed into each delicious bowlful. We know it’s easier to make healthy habits stick when they’re simple and delicious, and this new cereal really delivers on that," said Cindy Huntington, Brand Director at Kellogg Company.
Mineral-Enriched Cereals
The New Special K Cereal Provides 100% Daily Value of Vitamins & Minerals
Trend Themes
1. Nutrient-enriched Products - Developing delicious products that provide essential nutrients can spark the interest and loyalty of health-conscious consumers.
2. Healthy Convenience - Creating products that combine taste and convenience with essential nutrients can potentially revolutionize the healthy food market.
3. Personalized Nutrition - Offering a variety of nutrient-enriched products that cater to individual dietary needs and preferences can open up new business opportunities.
Industry Implications
1. Breakfast Foods - Developing nutrient-enriched products in the breakfast food industry can help consumers start their day on a healthy note.
2. Health Food - Aligned with increased health consciousness, the health food industry can offer consumers products that provide essential nutrients without sacrificing taste.
3. Food Manufacturing - Expanding the offerings of food manufacturers to include nutrient-enriched products can expand their customer base and boost sales.