Special K's Special for a Reason campaign spotlights inspiring individuals and shares their stories to help make them feel both seen and special, and in partnership with Molly Baz, the cereal brand is launching the first-ever cereal boxes depicting a pregnant woman.
The Molly Baz x Special K limited-edition cereal box celebrate the miracle of pregnancy and motherhood, and invites breakfast cereal lovers to get to know the longtime Special K fan and consumer, who says, "Cereal got me through pregnancy in a very real way."
This partnership with Molly Baz, the best-selling cookbook author, is the first Special Edition in the Special for a Reason campaign. To mark this milestone partnership, Special K is donating $25,000 to United Way's Women United program to support and uplift women and girls.