Hello Kitty is celebrating her 50th anniversary in 2024 and to celebrate, Sanrio partnered with MOON Oral Beauty to create a special-edition toothpaste and toothbrush to transform everyday oral care into a treat-like experience. The MOON x Hello Kitty collab officially launches soon, sharing an exclusive electric toothbrush and strawberry mint toothpaste.
Enhanced with a limited-edition design, the electric toothbrush shares the best features of the brand's standard electric toothbrush, such as sonic modes (clean, whiten, polish, massage and sensitive,) a two-minute timer for a guided brushing experience and an industry-leading six-week charge.
Despite tightening their purse strings amidst rising living costs and inflation, consumers are still investing in special-edition everyday essentials, seeking unique experiences and added value in their daily routines.