The Speakiesy App is a college-only network that will be enabled for use at the Mashable House during SXSW 2015.
Similar to when Facebook originally launched, membership to the Speakiesy App requires a school email address and serves as a network of multimedia posts from students all over campus in one stream. However, like Snapchat, each text, image or video only stays up for a limited amount of time and the stream itself can only show up to 50 posts at any given time, so if lots of people are posting, an individual will have lots of motivation to stay glued to the app.
The inclusion of the Speakiesy App at SXSW 2015 is a clever marketing experiment, even if it seems unlikely the majority of patrons at Mashable House will be students who would be able to use the app post-festival.
Exclusive Campus Networks
The College-Only Speakiesy App Can Be Used at SXSW 2015
Trend Themes
1. College-only Networks - Opportunity for creating exclusive social networking platforms limited to specific educational institutions.
2. Limited-time Multimedia Posts - Potential for apps or platforms that allow users to share time-limited multimedia content.
3. Curated Content Streams - Opportunity to develop platforms that aggregate content from specific groups or communities in one curated stream.
Industry Implications
1. Social Networking - Disruptive innovation opportunities lie in creating specialized social networks for specific communities or educational institutions.
2. Event Marketing - Opportunity to incorporate exclusive apps or platforms for events to engage attendees and create unique experiences.
3. Content Curation - Potential for platforms that aggregate and curate content from niche groups or communities to provide a more focused and tailored experience.