Nike introduces a new look at its brand new Spark Flyknit sneaker model for the season done in a neutral tan colorway. As expected, the upper is constructed from the breathable Flyknit material throughout, woven together in a style that leaves the mid-foot section slightly clear to unveil the small Swoosh logo as a touch of branding.
It also splits closer to the heel to unveil the interior bootie design. There are embroidered Swooshes for more branding in two tones and it can be seen on the medial side by the toe area. The base foundation has a futuristic look as the sole unit is designed to be reminiscent of the brand's ISPA's progressive design language.
Sporty Neutral Knitted Sneakers
Nike Launches a Look at the Spark Flyknit Breathable Sneakers
Trend Themes
1. Neutral-toned Sneakers - There is an opportunity to develop more neutrally-toned sneakers that are both sporty and stylish.
2. Breathable Sneakers - There is an opportunity to develop more sneakers using breathable materials that can be used for both performance and fashion.
3. Interior Bootie Design - There is an opportunity to develop sneakers with unique interior bootie designs that are both functional and fashionable.
Industry Implications
1. Athletic Footwear - The athletic footwear industry should consider creating more sneaker options with breathable materials and unique interior bootie designs for style and function.
2. Fashion - The fashion industry should explore incorporating more neutrally-toned, sporty sneakers that can be worn for both casual and active occasions.
3. Fitness - The fitness industry should consider integrating more sneakers with breathable materials and unique interior bootie designs to enhance the performance and comfort of their clients.