Spar is launching five new confectionery lines in the UK starting January 9, including ‘Giant Strawberries,’ ‘Yummy Bears,’ and ‘Sour Gummy Mix.’ Spar is also launching Tilly the Turtle, a package of fruit jellies in the shape of small turtles, and the ‘Sour Flames.’ All five treats come decorated with packaging inspired by traditional candy shop patterns. ‘Giant Strawberries’ are also vegan and vegetarian for consumers with non-meat diets. These additions bring Spar’s portfolio up to thirty-six distinct lines in its label confectionery.
"These five new products allow Spar to modernise and add a point of difference to the current own label range. We will be filling gaps within our confectionery range by offering new and exciting flavours; this will give our Spar stores a fantastic opportunity to earn additional sales," said Hannah Such, Spar UK’s assistant brand manager.
Confectionery Range Expansions
Spar Debuts Five New Candy Labels to its Line of Confectionery
Trend Themes
1. Confectionery Range Expansion - As consumers continue to look for variety and exciting flavours, expansion of confectionery range can provide an opportunity for businesses to meet the needs of their customers and increase sales.
2. Vegan and Vegetarian Candy - The growing demand for vegan and vegetarian candy presents a disruptive innovation opportunity in the confectionery industry as businesses can cater to the needs of the meat-free consumers and expand their customer base.
3. Packaging Design Innovation - In an industry where packaging is key to attracting consumers, adopting innovative packaging designs and patterns can give businesses a competitive edge and boost sales.
Industry Implications
1. Retail - Retailers can seize the opportunity to increase sales and attract more customers by expanding their confectionery range and introducing vegan-friendly options.
2. Food and Beverage - Businesses in the food and beverage industry can innovate packaging designs to differentiate themselves in the market and provide unique branding opportunities.
3. Health and Wellness - The introduction of vegan and vegetarian confectionery options appeals to health-conscious consumers and presents an opportunity for businesses in the health and wellness industry to cater to their needs.