El Cantizal is a Spanish olive oil that features packaging designed by the art director Alice Pesenti.
In creating the packaging for this premium olive oil, Pesenti chose to be inspired by the location from which the product was created. The Spanish olive oil was created from centennial olive trees that can be found in the autonomous community of Andalusia, and the packaging is yellow in color to exude the same "warm and powerful energy" that the location is said to exude. The olive trees from which this oil came were "based in a unique microclimate" that makes them very high in quality.
This cubic olive oil packaging combines contemporary design styles with a traditional yet exclusive product.
Microclimate Olive Oils
This Spanish Olive Oil Was Created in a Very Particular Climate
Trend Themes
1. Microclimate Olive Oils - Explore the use of microclimate to enhance the quality and flavor of olive oils.
2. Location-inspired Packaging - Design packaging that reflects the unique characteristics and energy of the product's origin.
3. Contemporary-traditional Fusion - Combine contemporary design styles with traditional and exclusive products.
Industry Implications
1. Food and Beverage - Innovate within the food and beverage industry by leveraging microclimates to produce high-quality olive oils.
2. Packaging and Design - Apply location-inspired packaging designs to enhance the visual appeal and storytelling of products.
3. Luxury Goods - Bridge the gap between contemporary design and traditional, exclusive products in the luxury goods industry.