Pokemoto, which is a Hawaiian poke bowl concept owned by Muscle Maker, Inc.’s, recently introduced two new SPAM-centric items: the SPAM Musubi Bowl and SPAM Musubi.
SPAM is a brand of canned cooked pork that is sold across the U.S., but is particularly popular in Hawaii, where SPAM consumption is the highest in the nation. As a nod to this Hawaiian staple, Pokemoto has made SPAM the centerpiece of two new dishes. The first is the SPAM Musubi Bowl, which features sushi rice topped with crispy SPAM classic prepared in an air-fryer, green onions, edamame, and mango, all tossed with the brand's made-in-house sweet Teriyaki sauce. On the other hand, the new SPAM Musubi is a to-go item that consists of air-fried SPAM, drizzled with sweet Teriyaki sauce, wrapped in sushi rice with furikake flakes, and a nori wrapper.
As Michael Roper, CEO of Pokemoto, says of the new items, "Hawaiians celebrate SPAM classic and eat seven million cans a year... We wanted to really dive into our Hawaiian roots with this limited-time offer and SPAM classic was at the top of the list."
Canned Pork Poke Bowls
Pokemoto's Has Two New SPAM-Centric Items: SPAM Musubi Bowl and SPAM Musubi
Trend Themes
1. Canned Pork Creations - The rise of incorporating canned pork products into new and innovative dishes such as the SPAM Musubi Bowl and SPAM Musubi represents an opportunity for chefs and food companies to create unique and affordable menu items.
2. Regional Cuisine Trends - The trend of incorporating regional ingredients and cuisines into mainstream dining options, as seen with the popularity of SPAM in Hawaiian cuisine, presents opportunities for food and beverage businesses to incorporate local flavors into their offerings.
3. Convenience Food Innovations - Creating new and innovative to-go options such as the SPAM Musubi allows food businesses to tap into the growing demand for convenience and mobile food options among consumers.
Industry Implications
1. Food and Beverage - The introduction of new SPAM-centric menu items represents an opportunity for food and beverage businesses to create unique dishes and capitalize on regional and convenience food trends.
2. Fast Food - The incorporation of SPAM and other canned pork products into fast food menus presents an opportunity for fast-food chains to innovate and diversify their offerings to appeal to customers of different cultural and regional backgrounds.
3. Canned Meat - The rise of SPAM's popularity among consumers could lead to disruption in the canned meat industry, with other companies developing their own canned pork products and marketing them to appeal to similar regional and cultural tastes.