At this year's Consumer Electronics Show, Kia unveiled an interactive 'Space of Emotive Driving' exhibit and along with it, new technology for the post-autonomous driving era. At CES 2019, Kia built upon the 'Beyond Autonomous Driving' vision it presented the year prior, presenting concepts for a world where connected vehicles and autonomous driving has become the norm.
Some of the new technologies Kia introduced at the show include its Real-time Emotion Adaptive Driving (R.E.A.D.) System, which is described as a "world-first emotional AI-based optimized and interactive in-cabin space centered on human senses." The R.E.A.D. System tailors the interior cabin to a driver's emotional state in real-time by picking up on their facial expressions, heart rate and electrodermal activity.
AI Car Cabins
At CES 2019, Kia Shared the Interactive 'Space of Emotive Driving' Exhibit
Trend Themes
1. Real-time Emotion Adaptive Driving System - Disruptive innovation opportunities: Develop advanced emotional AI-based technology to create personalized and interactive car cabins.
2. Connected Vehicles - Disruptive innovation opportunities: Create seamless integration between cars and digital platforms to enhance the driving experience.
3. Autonomous Driving - Disruptive innovation opportunities: Explore new possibilities for self-driving cars to improve safety and efficiency on the roads.
Industry Implications
1. Automotive - Disruptive innovation opportunities: Integrate AI technology into car manufacturing processes to create intelligent and immersive driving experiences.
2. Artificial Intelligence - Disruptive innovation opportunities: Develop AI algorithms and systems that can accurately detect and adapt to human emotions in real-time.
3. Consumer Electronics - Disruptive innovation opportunities: Collaborate with automakers to design and develop cutting-edge technologies for connected and autonomous vehicles.