The Bojangles Southern Chicken Wings are being test marketed by the brand to coincide with the impending arrival of football season to provide patrons with a simple yet delicious way to spice up game day.
The wings feature a Southern-inspired recipe that starts off with tender chicken wings marinated in the brand's secret blend of spices before being covered in a buttermilk coating and fried to perfection. The wings come in three flavors including BBQ, Bo's Classic and Creamy Buffalo, which are each formulated to help the signature spice seasoning come through.
The Bojangles Southern Chicken Wings can be ordered in packs of 20, 40 or 60 and can be added onto any order or as part of a comb meal. The wings are arriving at select locations in the Columbia, South Carolina area for a limited time only.
Southern Recipe Chicken Wings
Bojangles Southern Chicken Wings are Marinated in Spices
Trend Themes
1. Increased Demand for Gourmet Chicken Wings - Testing of the Bojangles Southern Chicken Wings indicates a growing desire for elevated, flavorful options in the chicken wing market.
2. Customizable Seasonings for Chicken Wings - The option to choose from three unique flavors of BBQ, Bo's Classic, and Creamy Buffalo shows a trend towards personalized and diverse seasoning choices for chicken wings.
3. Limited-time Menu Offerings for Sporting Events - The introduction of the Bojangles Southern Chicken Wings to coincide with football season highlights the trend of limited-time offerings specifically tailored to sporting events.
Industry Implications
1. Restaurant Industry - The success of test marketing the Bojangles Southern Chicken Wings suggests opportunities for restaurants to explore innovative chicken wing recipes and flavors.
2. Food Delivery Services - The availability of the Bojangles Southern Chicken Wings as an add-on option to any order points to potential partnerships and collaborations between food delivery services and restaurants offering limited-time menu items.
3. Sports Events Catering - The popularity of the Bojangles Southern Chicken Wings during football season highlights the possibility for sports events caterers to expand their menu options and target game day crowds.