The 'Dynasty Cream' from BEAUTY OF JOSEON is a South Korean skincare product that takes inspiration from ancient beauty traditions and ingredients. As such, the face cream plays up regal themes, such as the fact that ancestors like Joseon royalty favored pure and powerful ingredients of the earth like orchid, honey, ginseng and flaxseed. The inspiration for this product is also reflected in the product's charming packaging design, which reminds of an ancient pot.
The Dynasty Cream boasts the ability to brightens one's complexion, firm skin and reduce the appearance of wrinkles and fine lines, making it a popular anti-aging product in Asia.
Alongside rich natural ingredients like shea butter, gourd extract and sunflower seed oil, other active ingredients in this personal care cosmetic include Ceramide, Ginseng Root, Hyaluronic Acid and Niacinamide.
Regal Korean Face Creams
'Dynasty Cream' Takes Cues from Ancient South Korean Skincare Rituals
Trend Themes
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Industry Implications
1. Skincare - Disruptive innovation opportunity: Incorporate natural and powerful ingredients into skincare formulations to enhance their effectiveness and appeal.
2. Packaging Design - Disruptive innovation opportunity: Introduce unique packaging designs that stand out in the cosmetics industry and resonate with consumers.
3. Cosmetics - Disruptive innovation opportunity: Focus on developing anti-aging products that target specific skin concerns and deliver noticeable results.