The popular frozen yogurt shop 16 Handles is kicking things up a notch this summer by teaming up with Sour Patch Kids candy on the new Sour Swirl Frozen Yogurt.
The exclusive collaboration between the two brands combines 16 Handle's creamy frozen yogurt with the sour taste of Sour Patch Kids candies. As 16 Handles described the new flavor online, "Sour Swirl frozen yogurt, inspired by the beloved sour-then-sweet childhood candy, is an electrifying fusion of lemon, lime, and watermelon." Best of all, you can kick up the sour flavor by adding some Sour Patch Kids on top of your sour fro-yo.
The new Sour Swirl Frozen Yogurt flavor is available now, but only for a limited time.
Sour Candy Frozen Yogurts
16 Handles Just Debut New Sour Swirl Frozen Yogurt
Trend Themes
1. Candy-infused Frozen Yogurts - Combining popular candy brands with frozen yogurt appeals to both nostalgic adults and younger consumers seeking unique flavors.
2. Limited-time Specialty Treats - Seasonal and exclusive flavor collaborations drive urgency and repeat visits, creating a buzz among consumers.
3. Nostalgic Flavor Innovations - Introducing flavors that evoke childhood memories taps into consumers' emotional connections, enhancing brand loyalty.
Industry Implications
1. Frozen Dessert Industry - The frozen dessert industry can attract diverse demographics by innovating with new, trendy flavors and exciting collaborations.
2. Candy Industry - Partnerships with frozen dessert brands open new avenues for candy manufacturers to expand their market reach and product applications.
3. Food and Beverage Marketing - Creative marketing strategies around limited-time, exclusive products can significantly boost customer engagement and brand visibility.