The Sour Patch Kids Snapple Fruit Flavor Mix has been announced by Mondelēz International as a new collaboration candy product created with the namesake beverage brand as the inspiration. The candy mix features three flavors inspired by Snapple's juice drinks including Kiwi Strawberry, Mango Madness and Fruit Punch. These flavors are great for enjoyment on their own, but could also be eaten together to create new taste experiences.
The Sour Patch Kids Snapple Fruit Flavor Mix is hitting store shelves this month in time for the summer months at a variety of retailers in the US. The candy will come in 3.61-ounce and 8.02-ounce bags with a suggested price of $1.28 and $2.88, respectively. The product responds to the popularity of co-branded foods as consumers respond positively to new yet familiar versions of their favorites treats.
Beverage-Flavored Candy Products
Sour Patch Kids Snapple Fruit Flavor Mix is Arriving This Month
Trend Themes
1. Co-branded Confectionery Products - Collaborations between candy and beverage brands introduce a cross-category appeal that merges familiar flavors with new formats.
2. Flavor Experiential Innovation - Combining flavors from beloved beverages into candy form allows consumers to explore and enjoy unique taste mash-ups.
3. Seasonal Flavor Launches - Introducing limited-time, seasonally-relevant product variations can create excitement and drive purchase interest during key selling periods.
Industry Implications
1. Confectionery - The candy industry can leverage collaborations with beverage brands to offer novel tasting experiences that attract curious consumers.
2. Beverages - Beverage companies can expand their brand presence into new categories by partnering with snack brands to create innovative flavored products.
3. Retail - Retailers can benefit from stocking co-branded, seasonal products to draw in customers looking for unique and nostalgic flavor combinations.