The Trolli Sour Electric Crawlers are a new addition to the brand's product portfolio crafted with a dual-flavor profile to help consumers enjoy a flavorful experience with every bite. The candy boasts two flavors zapped into every worm-inspired bite, which includes three combinations in total including Strawberry Watermelon, Blueberry Lemonade and Dragon Fruit Mango. The candies are slated to make their debut at 7-Eleven locations starting November 1, 2023 in 4.25-ounce and 6.3-ounce packs priced at $1.99 and $2.79, respectively.
Brand Manager Hope Hruska spoke on the Trolli Sour Electric Crawlers saying, "We spoke directly with Trolli fans when developing this new product, and we believe the combination of our signature neon colors and delicious, yet unexpected fruit flavors will make these gummies a new fan favorite. Our consumers are seeking more unconventional candy offerings and this new innovation delivers on that with two tasty flavors and bold, eye-catching colors in every Trolli crawler that fans won't be able to get enough of."
Dual-Flavor Sour Candies
Trolli Sour Electric Crawlers Boast Two Flavors in Every Bite
Trend Themes
1. Dual-flavor Candies - Trolli's dual-flavor sour candies offer a unique experience with two zapped flavors in every bite.
2. Fruit-flavored Candies - Trolli's Sour Electric Crawlers combine fruit flavors like Strawberry Watermelon, Blueberry Lemonade, and Dragon Fruit Mango.
3. Unconventional Candy Offerings - Consumers are seeking more unconventional candy options, making Trolli's new dual-flavor sour candies a potential fan favorite.
Industry Implications
1. Candy Manufacturing - The candy manufacturing industry can explore the potential of developing dual-flavor candies with innovative combinations.
2. Confectionery Retail - Confectionery retailers can leverage the popularity of fruit-flavored candies, like Trolli's Sour Electric Crawlers, to attract customers.
3. Marketing and Advertising - Marketing and advertising agencies can assist brands in promoting their unconventional candy offerings, such as the dual-flavor candies from Trolli.