India-based luxury Ayurvedic beauty brand SoulTree has launched its Soumya Rasa body care range, integrating Ayurvedic principles to meet rising consumer demand for holistic and eco-friendly products. The new collection, introduced in February, includes shower gels, body lotions, body mists, and facial mists, featuring ingredients like wild mountain rose, neroli, and jasmine essential oils.
Nitin Passi, chairman and managing director of SoulTree, emphasized that the Soumya Rasa range epitomizes sensorial bliss and authentic Ayurvedic traditions. The brand aims to set new standards for indulgent body care by incorporating unique sensorial experiences through textures and scents.
SoulTree's strategic approach focuses on sustainability, with clean and eco-friendly Ayurvedic formulations positioned as essential for market competitiveness. The brand has observed a surge in demand for body care products, driven by consumer preferences for natural, chemical-free options.
In the next 12 months, SoulTree plans to expand its market presence, enhance brand visibility through strategic marketing initiatives, and drive sales growth, solidifying its position as a benchmark for Ayurvedic body care.