This Soulman’s Bar-B-Que promotion is being run by the brand in honor of the founder's mother Mary Alice 'Memer' Hallett to provide fans with a serving of her signature recipe pie for free. The promotion will see the first 102 meals ordered at each of the brand's 20 locations in North Texas coming with a free slice of pie, which corresponds to how long the matriarch lived. The promotion is being run a year after Memer's death as a way to celebrate her legacy and also treat fans to her signature dessert.
CEO Brett Randle spoke on the Soulman’s Bar-B-Que promotion saying, "Soulman’s has become a fixture in North Texas, celebrated for our dedication to delicious barbecue and cherished traditions. In honoring Memer and her pivotal role in our family business, we invite all our guests to savor a slice of her culinary legacy. Throughout the day, every diner ordering a meal for dine-in will receive a slice of our renowned buttermilk pie – a timeless treat that has delighted taste buds for five decades."
Complimentary Pie BBQ Promotions
This Soulman’s Bar-B-Que Promotion Provides Free Desserts
Trend Themes
1. Legacy-driven Promotions - Marketing strategies that celebrate brand heritage, creating deeper emotional connections with customers.
2. Free Dessert Incentives - Promotional campaigns offering complimentary sweets to entice and reward customer loyalty.
3. Founder Tribute Campaigns - Brand initiatives that honor pivotal figures in a company's history, fostering a sense of tradition and nostalgia.
Industry Implications
1. Restaurant Industry - Innovative strategies for increasing customer engagement and foot traffic through unique promotions.
2. Food and Beverage Industry - Utilizing heritage recipes and family traditions in marketing to appeal to consumers' sense of history and authenticity.
3. Marketing and Advertising Industry - Crafting emotionally resonant campaigns that pay homage to founders or significant figures in a company’s history.