Tower 28 has made a name for itself as the only makeup brand to entirely adhere to the National Eczema Association's guidelines and its newest release, the SOS Daily Barrier Recovery Cream, will serve many people who need super hydrating yet gentle moisturizers. This replenishing daily moisturizer unites hyaluronic acid, ceramides and allantoin to bring the skin back into balance when it's feeling irritated or sensitive.
With consumers having unprecedented access to advanced, active skincare ingredients, the opportunity to address specific skin concerns has greatly expanded. However, the need for barrier repair skincare has become even more crucial in order to restore and maintain healthy, balanced skin, counteracting the potential disruptions caused by potent actives.
The SOS Daily Barrier Recovery Cream can be for anytime skin soothing.
Barrier Repair Moisturizers
Tower 28's SOS Daily Barrier Recovery Cream is a Gentle Moisturizer
Trend Themes
1. Barrier Repair Skincare - The need for barrier repair skincare has become crucial in order to restore and maintain healthy, balanced skin.
2. Access to Advanced Skincare Ingredients - Consumers have unprecedented access to advanced, active skincare ingredients, creating opportunities to address specific skin concerns.
3. Gentle Moisturizers - There is a growing demand for super hydrating yet gentle moisturizers that can soothe and hydrate sensitive skin.
Industry Implications
1. Skincare - The skincare industry can explore innovative barrier repair products and develop solutions for specific skin concerns.
2. Cosmetics - Cosmetic companies can incorporate barrier repair ingredients into their products to offer multifunctional skincare and makeup solutions.
3. Personal Care - The personal care industry can develop gentle moisturizers with soothing ingredients to cater to the growing demand for sensitive skincare products.