Socialite and cosmetic connoisseur, Kylie Jenner is adding another palette to her brand's popular inventory, this time, offering consumers the Sorta Sweet palette, which features a collection of neutral colors and earthy tones.
According to the brand, this collection mixes the earthy and neutral colorways to achieve a unique matte finish, offering the wearer an assortment of color choices that can be worn for both day and night looks. This nine-piece palette is comprised of easy-to-wear colors that'll help one achieve more subtle and elegant makeup looks. The hues include "metallic rose gold, soft neutral pink, vanilla, metallic gold and brick red."
In addition to the eye shadows, the Sorta Sweet collection features liquid lipsticks which pair perfectly with the other offerings.
Earthy Eye Shadow Palettes
The Sorta Sweet Palette Arrives with Matching Lipsticks
Trend Themes
1. Earthy Eye Shadow Palettes - Opportunity for cosmetic brands to create and market eye shadow palettes featuring earthy and neutral tones with unique matte finishes.
Industry Implications
1. Cosmetics - Cosmetic brands can innovate by creating new eye shadow palettes and lipsticks in earthy and neutral shades.
2. Fashion - Fashion brands can collaborate with cosmetic brands to create makeup looks that complement earthy and neutral color palettes.
3. Social Media - Social media influencers can leverage the popularity of earthy eye shadow palettes to create makeup tutorials and promote cosmetic brands.