The new Sophnet Carhartt capsule collection just screams denim. Japanese company Sophnet's collaboration with Carhartt for the new line pretty much guarantees high quality and durability given the reputation that Carhartt has.
The featured photos reveal plans to release overall jeans, jean jackets and a denim hat for the small collection. Look for the Sophnet Carhartt Capsule collection to hit the markets soon.
Implications - Collaborations are an excellent way for existing companies to create new products that borrow from other successful company's designs. Through collaboration efforts, increased hype can be generated about new hybrid products, and a larger target demographic can be reached by combining the loyal customers from each collaborator.
Denim Designer Crossovers
The Sophnet Carhartt Capsule Collection for Spring/Summer 2011
Trend Themes
1. Collaboration Products - Companies can create new products through collaborations, borrowing successful designs from other companies.
2. Hybrid Products - Collaboration efforts can generate hype about new hybrid products that combine features from different brands.
3. Expanded Target Demographic - Collaborations can help reach a larger audience by combining the loyal customers from each collaborator.
Industry Implications
1. Fashion Industry - Collaboration products can disrupt the fashion industry by introducing new designs and appealing to a wider customer base.
2. Apparel Industry - Hybrid products created through collaborations can disrupt the apparel industry by offering unique combinations of features and styles.
3. Retail Industry - Collaboration products can disrupt the retail industry by attracting customers with exclusive and innovative offerings.