Like many of the products from Urban Veda, the brand's Soothing Body Scrub is based off an ancient Ayurvedic approach to beauty aimed at balancing the body and healing from the inside out.
In place of environmentally damaging microbeads, the product favors pumice stone and walnut shell powder as natural exfoliants. Alongside these key exfoliators, the product is richly fragranced with sandalwood, rosemary, ylang ylang and packed with anti-inflammatory and antioxidant-rich ingredients. In addition to helping to protect the skin from environmental pollutants, the soothing product is also said to promote cell renewal, as well as skin that is clean, balanced and calm.
As well as being vegan and cruelty-free, the product is packaged in a squeeze tube that's both recyclable and made of recycled plastic.
Soothing Ayurvedic Scrubs
This Soothing Body Scrub Exfoliates with Pumice & Walnut Shell Powder
Trend Themes
1. Ayurvedic Beauty - Exploring the use of ancient Ayurvedic principles in beauty products presents an opportunity for disruptive innovation in the skincare industry.
2. Natural Exfoliants - Developing alternative exfoliants like pumice stone and walnut shell powder can disrupt the cosmetic industry and meet the growing demand for sustainable beauty products.
3. Eco-friendly Packaging - Creating recyclable and recycled packaging solutions for beauty products addresses the need for sustainable and environmentally-conscious packaging practices.
Industry Implications
1. Skincare - Integrating Ayurvedic principles and natural exfoliants into skincare products can revolutionize the industry and meet the rising consumer demand for holistic self-care.
2. Cosmetics - Incorporating sustainable exfoliation options in cosmetics leads to disruptive innovation by offering eco-friendly alternatives to microbeads and synthetic materials.
3. Packaging - The development of recyclable and recycled packaging materials for beauty products can drive positive change in the packaging industry and promote sustainability.