This super corny ad for the new Sony Ericsson Walkman phone tries to connect with potential customers on an emotional level, depicting the way in which one phone can be a common connection for very different people... especially when presented like a musical!
The video spot, created by Saatchi & Saatchi Stockholm, features a diverse array of people, including a lonely woman in a bar, a young guy on a bus, a businessman on a subway, a teenage school girl on a swing and a man jogging down the road, but my absolute favourite has to be the transvestite that looks like Terri Hatcher but sings like a tenor!
Starting with a man taking in the sunrise from the top of a skyscraper, the characters break into song, as if in a musical, each contributing a different part of the lyrics to make up one complete song.
Advertising Musicals
Sony Ericsson Walkman Commercial
Trend Themes
1. Emotional Advertising - Creating advertisements that connect with customers on an emotional level through storytelling.
2. Musical Ads - Using musicals in advertising to evoke emotions and create memorable experiences for consumers.
3. Inclusive Marketing - Creating marketing campaigns that feature diverse groups of people to appeal to a wider range of consumers.
Industry Implications
1. Marketing - Exploring new ways to connect with customers and create emotional connections through advertising.
2. Entertainment - Collaborating with companies to create musical ads that resonate with consumers and promote products.
3. Consumer Electronics - Using inclusive marketing and innovative ads to differentiate products and connect with consumers in a crowded market.