Hikmet Sugoer recently works on the SONRA Proto 3 sneaker model with eBay and it is the latest to join his footwear imprint SONRA. Speaking about the new collaboration, Sugoer states that "Over the years I have made some contacts that have become friends. These friendships have really formed and a huge sneaker community has grown out of it. Therefore, it is obvious that now the new SONRA Proto 3 "eBay" is being released."
The shoe itself is full of playful designs accenting the upper as it is made with grey suede materials as the base foundation before being decorated with bright details. This includes the eBay logo over the tongue, the lower heel, and the mid-foot logo sections.
Limited Playful Suede Sneakers
Hikmet Sugoer Launches a SONRA Proto 3 Sneaker with eBay
Trend Themes
1. Playful Suede Sneakers - Sneaker brands can innovate by designing sneakers that feature unique playful touches like bright details and logos.
2. Collaboration-powered Sneaker Community - The rising number of sneaker collaborations among different designer and brands offers new opportunities for community building among sneaker enthusiasts.
3. E-commerce Platform Collaborations - Abundant options for design collaborations are possible as designers tap online buying-and-selling platforms to market and distribute their products.
Industry Implications
1. Footwear - Footwear brands can take advantage of the marketability of collaborations to offer sneaker enthusiasts more options aside from traditional designs.
2. Fashion and Design - Collaborations among fashion and design brands can pave the way for unique and unconventional product offerings for customers.
3. E-commerce - E-commerce continues to transform the fashion and retail industry as it fosters ease of market entry and wider reach of customers.