Melanie C might be most recognizable from her days as Sporty Spice in the 90s pop group Spice Girls, but the artist has found a way to stay active in both her personal life and singing career as she shares in this songstress editorial for Love Magazine. The shoot is yoga-themed showcasing the strength of the artist in her personal struggle with fame as well as in her athletic lifestyle.
The illustrations capture the singer looking extremely natural dressed in athletic sportswear she might have been seen adorning in the 90s. These include tracksuits, sports bras and shorts with damped hair and a glistening body. The shoot captures the artist holding difficult poses such as high kicks and handstands.
Sporty Songstress Editorials
Melanie C Shows Her Strength in a Yoga Shoot for Love Magazine
Trend Themes
1. Athletic Fashion - The rise of nostalgia in fashion creates opportunities for the introduction of modern athletic fashion inspired by 90s sportswear.
2. Wellness Entertainment - Musicians and celebrities collaborating with wellness brands and athletic events create opportunities for wellness and fitness to be presented as fun and entertaining.
3. Digital Fitness Communities - Online fitness communities and apps can offer a sense of connection and motivation for individuals trying to stay fit and healthy.
Industry Implications
1. Sportswear - Opportunities exist for sportswear companies to collaborate with musicians and celebrities and tap into the nostalgia trend.
2. Wellness and Fitness - The wellness industry can leverage the popularity of celebrities and music to create unique experiences and events for individuals to prioritize their health.
3. Digital Health and Fitness - The digital health industry can create innovative and user-friendly apps and platforms for creating fitness communities and connecting individuals around the world.