'Somewhere Good' is a new positivity-focused social media platform founded by people of color. The company recently raised $3.75 million USD to create a platform focused on healthy conversations and positive experiences for underrepresented members of society. Currently, the platform exists in a beta form with an invite-only user acquisition model.
With Somewhere Good, the founders hope to create a platform that is not focused on simplistic, digestible content, but rather on innovative forms of digital discovery, playfulness, and positivity. The founder of Somewhere Good, Naj Austin, stated that "current digital solutions prioritize a predominantly white, cisgender, heterosexual experience," and that her platform is focused on challenging these internet trends and moving them toward a more positive, inclusive direction.
Invite-Only Social Media
'Somewhere Good' is a Wellness-Focused Social Media with a Playful Theme
Trend Themes
1. Invite-only Social Media - The trend for exclusive social media platforms requires innovations to boost user privacy and security while providing enhanced experiences to a select community.
2. Wellness-focused Social Media - The trend for positivity and wellness-focused social media platforms presents opportunities to integrate new technologies such as AI for personalized experiences and curated content.
3. Underrepresented Members of Society - The trend for creating social media platforms that cater to underrepresented members of society opens up opportunities to develop new business models such as crowdfunding and co-creation with the community.
Industry Implications
1. Social Media - Businesses should develop social media platforms that cater to specific communities with specialized features for personalized experiences and conversations.
2. Wellness and Self-care - Industries should integrate AI and machine learning technologies into apps and platforms to personalize experiences and content based on individual wellness goals and preferences.
3. Diversity and Inclusion - There should be an increased focus on co-creating and involving underrepresented communities in the development of products and services to ensure inclusivity and diversity.